Friday, August 1, 2008

Z Trends focuses on Floral Jewelry

Zales has released its newest "Z Trends" feature on its website, with this month's focus on flowers. Everything's coming up roses, daisies, gardenias, and more at Zales in fine jewelry that is pretty and fashionable for Summer 2008.

Whether bright and bold or distinctly feminine,'s Z Trends has plenty of options to help customers cultivate one of the season's freshest trends.

"Flower jewelry has made a huge splash this summer," said Steve Larkin, Sr. Vice President of Marketing and eCommerce at Zale. "It's a pretty look that is easy to wear and complements every woman's fashion."

Dozens of pendants, bracelets, brooches and rings seem to come right from the hothouse but in sterling silver and gold, and are accented with diamonds, pearls, opals and a rainbow of colored gemstones.

Clustered diamonds in the shape of flowers adorn stud earrings and lariat pendants. Citrine and garnets are used in a dramatic drop necklace.

Multi-colored birthstone blossoms wrap around a wrist in a pretty bracelet. Amethyst and diamonds create a sensation set in yellow gold. In total over 150 items available at are inspired by this budding trend.

Each Z Trends column explores one of the season's hottest looks in fashion and fine jewelry, providing the site's visitors with the most current trend information and allows them to shop for the look that suits them best all within the same website.

Z Trends will be updated monthly, and all of the merchandise offered is available on the website. Floral-inspired pieces range from $19 to over $5000.

"Some of the flower jewelry on costs no more than an arrangement you'd get from a florist," adds Larkin. "The difference is these flowers will last the rest of her life."