Charles and Colvard launches WhatIsMoissanite.com

New York—Lab-created moissanite source Charles and Colvard is launching a new, interactive Web site, Whatismoissanite.com, to help consumers and jewelry retailers understand the unique jewel.

The site, launched during the second quarter, educates consumers about what moissanite is, how it came to be and how it's different from other gemstones. In addition, the site also educates retailers who sell jewelry set with Charles and Colvard-created moissanite.

"The marketing and advertising of gemstones and jewels, particularly on the Internet, can be confusing and, in some cases, misleading to the public," Charles and Colvard Chief Executive Office Bob Thomas said in a media release. "On Whatismoissanite.com, consumers will find fully documented information that serves as an excellent tool in helping them identify and truly understand why moissanite is such an amazing jewel."

Whatismoissanite.com offers the following educational tabs:

A Unique Jewel: Explains the characteristics and science behind the jewel's brilliance, fire, hardness, durability and stability.

Compare Moissanite: Explores the differences between moissanite, diamonds, cubic zirconia and other gemstones.

History: Details the history of silicon carbide and its transformation from its discovery more than 110 years ago into the unique jewel known today as moissanite.

Creating Moissanite: Details the course of turning rough silicon carbide into moissanite jewels, the process of grading and hand-faceting moissanite, as well as identifying the benefits of the company's certificate of authenticity and limited warranty.

Learn more: Frequently asked questions, including a glossary and video answers by world-renowned scientist and gemologist Dr. Kurt Nassau.

For more information about moissanite and Charles and Colvard, visit Moissanite.com, Whatismoissanite.com or Brillianceofme.com.

The Fifth China International Gold, Jewelry & Gem Fair, Guangzhou

The Fifth China International Gold, Jewelry & Gem Fair, Guangzhou will be held from 13 to 16 June 2008 at Guangzhou Jinhan Exhibition Centre in Guangzhou. This year's fair would have the highest level of government support and the greatest numbers of exhibitors and kinds of exhibits, accommodating more than 500 booths. According to a survey there would be over 250 exhibitors participating, coming from China, Hong Kong, India, Sri Lanka, Taiwan, Thailand, Turkey and US. With great support from local government and industry associations, the scale of the Fair is expanding further.

The Panyu government is giving the greatest of support to the Fair this year and the response of the region 's companies is vigorous. Such prominent companies as Sinoble, Waddy, KTL, Yuanjun, Legend, Luk Fook, Dai Sun, Henry Jewelry and Helix Diamonds will participate, displaying their fine jewelry at the Fair. An-Ge-More, together with some other gemstone companies, will exhibit good-quality loose gemstones at the gemstone pavilion. Besides, the participation of Conghua and Sihui will promote their characteristic jewelry industry to overseas buyers. "

China International Gold, Jewelry & Gem Fair, Guangzhou keeps side by side knowledge of market needs in every improvement in order to create business for the jewelry industry. Mr. Chan, Manager (China) of CMP Asia said, "Because of the unique potential of Guangzhou, which possesses a rich supply of jewelry raw materials and is recognized as the wholesaling hub for jewelry raw materials in China, the Fair attaches the same importance to both materials and finished products. Apart from glamorous finished jewelry, diverse raw materials, including diamonds, gemstones, pearls, jade and jadeite, silver, semi-precious stones, synthetic stones and cubic zirconia, will be showcased beneath the same roof in different sections, allowing buyers to purchase efficiently the products they need. "

Apart from the fabulous products displayed, the organizers will arrange a series of technical seminars. These will be presented with the professional expertise of China Gold Association, Jewelry News Asia Chinese Edition, International Colored Gemstone Association, TTF Studio, Guangdong Provincial Gem & Precious Metal Testing Centre and the Gemological Institute of America. The seminar organized by the Testing Centre will be open to the public, offering everyone a chance to learn about jewelry connoisseurship.

As for visitors, in addition to visitors of two visit programs and regular buyers, currently more than 500 local and overseas buyers from 45 countries and regions have pre-registered to visit the Fair via the Internet and by other means.