Wednesday, April 30, 2008

Trio partner together; Venus, AGS and AGS Lab

The partnership leverages industry requirements with technology and marketing

Venus Jewel, the American Gem Society™ and the American Gem Society Laboratories® announced a partnership, to create an informative manner of searching for stones and their qualities. AGS Lab has allowed its AGS Performance Grading Software® (PGS) parameters to be incorporated onto the website of Venus Jewels, through which AGS members can precisely find desired diamonds in just a few seconds at Venus Jewel’s online database of products.

This service is exclusively for the AGS members. They can search stock available on the website, on the basis of Light Performance, Proportion Values, and the estimated AGS Cut Grade. The PGS results are displayed along with the ‘.srn’ and ‘.stl’ files downloadable for analysis on customers’ PGS software, ASET images of Round Brilliants are also available, with other shapes scheduled to follow shortly.

Ruth Batson, Executive Director and CEO of the American Gem Society commented, “We are extremely pleased that Venus Jewel, a company with whom we share a passion and respect for cutting-edge research and sound ethical values, has chosen to embrace the AGS Cut Grading methodology to ensure that our members make the best possible diamond purchasing decisions.” Venus Jewels is a leader in solitaires and a DTC sightholder, worth grossing over US$ 335 million.

Anil Shah, Partner, Venus Jewel said, “We are pleased to integrate PGS with our website.We foresee this partnership leading to enhanced transparency not only about our extensive grading, but also the Performance Factors introduced by the American Gem Society.”

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