Thursday, May 8, 2008

A Diamond is Forever Floral Spectacular Kicks-off at Grand Central

New York, NY – A bevy of Hollywood elite and New York glitterati flocked to historic Grand Central Terminal to kick off the opening of the A Diamond Is Forever Floral Spectacular designed by chic celebrity floral designer Antony Todd, commissioned in celebration of Mother’s Day.

The stunning installation was created with more than 24,000 long stem red roses spelling out A Diamond Is Forever. Located along the Vanderbilt Hallway Bridge inside Grand Central Terminal, the floral spectacular is as beautiful as it is meaningful. The concept of using roses as the material for the installation illustrates the idea of the temporary versus the permanent. Over time these roses will age. And as they do, the timelessness of diamonds becomes even clearer to those observing it.

To honor Todd and his vision, A Diamond Is Forever hosted a small intimate luncheon overlooking Grand Central Terminal’s main concourse and the floral spectacular. The star studded lunch was attended by the likes of Diane Kruger, Lake Bell, Natasha Richardson, Tory Burch, Coca Rocha and Elisabeth Hasselbeck who joined Todd in celebrating the brilliant and beautiful installation amidst a sea of flowers and diamonds.

As part of the festivities, A Diamond Is Forever is also giving away a diamond gift each day for three days. Beginning Wednesday, May 7th through Friday, May 9th anyone who walks by the Floral Spectacular inside Grand Central Terminal has the chance to pick up one of 1,000 roses being handed out daily by A Diamond Is Forever. Everyone who picks up a rose will get a code that they can then enter online at for a chance to win a 3 Stone Diamond Necklace worth $5,000. If you can’t make it to Grand Central Terminal, you can also register at for a chance to win.

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