The column will also give site visitors regularly updated news and information about the selection of fine jewelry and accessories available at Zales.com.
The first column, which premiered this week, highlights the latest trends for pearls, the oldest precious gem, according to the firm. Pearls, says Zales, are showing up everywhere this season from traditional stud earrings to diamond jewelry enhanced by the pearls.
The latest color trends in pearls, which include chocolate, brown, khaki and pink, are also featured in this month’s column, including an assortment of rings, pendants, necklaces and earrings featuring the stone.
"The Z Trends feature is a great new resource for busy consumers who want to keep up with the latest styles and trends in fine jewelry," said Steve Larkin, Senior Vice President of Marketing at Zale Corporation.
Z Trends will be updated monthly, and all merchandise offered will be available on the website.